Save Big, Give Back

In 2020, Wayfair forged a meaningful partnership with Community Solutions, aligning with its noble mission to combat homelessness through the inception of the brand's inaugural giving campaign. Aptly named "Save Big, Give Back," the campaign pledged to donate 10% of event profits to the designated charity. The campaign's essence revolved around the spirit of 'giving,' creatively represented by a custom heart shape inspired by the Wayfair logo, alongside house and neighborhood illustrations, ingeniously derived from the logo's forms. This philanthropic endeavor proved to be immensely fruitful, yielding donations exceeding $1 million, a testament to the campaign's resounding success in advancing Community Solutions' mission to address homelessness across communities in the United States.



CREATIVE LEADS
Andrew Beardsall, Meg Dente, Pete Strutt

ILLUSTRATION
Julia Emiliani

Previous
Previous

Kelly Clarkson x Wayfair

Next
Next

Art Direction