Speedo
A collection of projects
Biofuse Goggles
Goggles are key in every swimmers success. The Biofuse window celebrates Speedo’s new and improved goggle range which features improved fit, softer frames and smoother seals provide added comfort, resulting in extra confidence in the pool. By using 3D lettering we were able to hero the key campaign message against some powerful brand imagery. Tinted blue acrylic heads were produced for the product to be modeled on, framed with illuminated hoops to help grab attention and draw the eye.
Body Positioning Swimwear Window
To boost visibility and awareness for the Speedo Fit Body Positioning swimwear range, we devised a striking and attention-grabbing window display. Incorporating fluorescent acrylic panels and neon lighting, we crafted a display that captivated passersby. By showcasing the swimwear in an exploded view, we highlighted each layer of the garment, accentuating the innovative technology behind the suits. This dynamic presentation not only drew in curious onlookers but also effectively communicated the unique features and benefits of the swimwear range.
New Year, New You
Commissioned to craft a window campaign that motivated swimmers to rejoin the pool for their New Year fitness routines, the focus was on highlighting the theme of fresh beginnings and enhancing personal fitness and well-being. The centerpiece of the display was a prominent mannequin showcasing Speedo's flagship product, positioned within a dynamic 3-dimensional exploded target. This innovative setup incorporated inspirational photography, illustrating the potential transformations achievable while wearing the swimwear in the New Year.
Poolside Greetings
Inspired by the essence of the festive period and leveraging key creative trends, we embarked on a journey to craft a simple yet impactful window execution. Our aim was clear: to infuse the holiday spirit with a touch of novelty and surprise. Drawing upon Speedo's iconic logo, we ingeniously transformed it into a charming snowflake pattern, reminiscent of the beloved fairisle print. The result? A visually stunning wrapping paper adorned with the essence of Speedo, brings a sense of joy and excitement to the season.
