The second in Speedo’s fitness campaign series featuring global actress Nathalie Emmanuel, best known for her roles in Game of Thrones and Fast and Furious, was selected to be the running ambassador. As a keen running enthusiast, Nathalie talks about how adding swimming to her weekly fitness regime has improved her running performance. A number of assets were created to feature across different consumer touch points such as retail spaces, e-commerce, and social media. 

A set of campaign guidelines were produced to contextualize the graphic comms and enable the global markets to create consistent assets that would allow them to successfully land an aligned campaign.