Primark
A collection of projects
The Spring Edit
Designed to showcase Primark’s Spring must-have pieces. Painted brick walls and whitewashed floors provide the background for a mix of model and still-life shots. Conversational copy and pastel tones in all aspects from product to hair colour captured the season’s bubblegum and high school-inspired trends. The campaign was rolled out in every store across Europe.
Wear It Your Way
Primark wanted to showcase their versatile range of stylish formalwear and move away from their already established, traditional, value suiting. The “Wear It Your Way” campaign builds on the successful model already implemented in menswear; presenting a capsule collection of pieces that can be worn dressed up or down. The result is a simple, stylish campaign of complimentary smart and casual images, highlighting the breadth of Primark’s fashion range.
Bag It Up
Primark’ s 'Bag It Up' campaign was more than a marketing initiative; it aimed to elevate the departments presence in a bustling shopping area. With a diverse array of handbags, the goal was clear: captivate attention in a crowded marketplace. Drawing from fashion magazines, we infused glamour and sophistication, using bold typography to convey confidence and style. Each element evoked the allure of glossy editorials, enticing shoppers to explore our collection.
Beyond aesthetics, the campaign aimed to resonate with the audience. By aligning with aspirational imagery, we tapped into customers' desires, creating connection and resonance. 'Bag It Up' achieved its goal, establishing the brand as a destination for fashion-forward shoppers.
