Way Day 2019

Wayfair's 2019 Way Day campaign was a comprehensive marketing initiative aimed at promoting the two-day shopping event. The campaign encompassed various channels including email marketing, onsite promotions, paid and organic social media, display advertising, and broadcast media, the campaign invited customers to indulge in exceptional deals and discounts. Embracing the spirit of festivity, the campaign concept was infused with celebratory elements such as balloons, confetti, and custom 3D marquee typography, setting the stage for the biggest 2-day event of the year. It provided an opportunity for customers to refresh their living spaces with stylish and affordable products. Through targeted messaging and strategic placement across multiple platforms, Wayfair effectively generated excitement and drove traffic to site during the Way Day event.