V-Class represents Speedo's latest goggles range, boasting twice the anti-fog technology of their standard lines, launched in early 2017. Speedo entrusted us with the challenge of crafting a brand that would build upon the success of their previous goggles collections. Our solution involved designing a visual identity that vividly conveys the promise of unparalleled clarity in vision. The logo, meticulously crafted, highlights product details while subtly nodding to the advanced technology behind the goggles. In addition to shaping the visual identity, our mandate extended to developing a promotional window campaign, in-store retail displays, and website templates.