Way Day 2020

Having drawn inspiration from the lively atmosphere of a joyous soirée, Way Day's 2020 concept was a vivid reflection of celebratory gatherings where each detail radiated with excitement. Embracing bold colors, animated visuals, and dynamic typography, every facet of the campaign emanated the spirit of festivity, encouraging customers to submerge themselves in a realm of joy, exploration, and exceptional value. This immersive experience not only invited them to discover the perfect additions to their homes but also assured them that creating a personalized haven need not strain their budget. The campaign served as a testament to Way Day's commitment to offering a delightful and budget-friendly path to curating spaces that felt uniquely theirs.

Homepage | DAY 01

Homepage | DAY 02 COUNTDOWN TIMER

Homepage | DAY 02 FINAL HOURS


CREATIVE DIRECTION
Andrew Beardsall, Meg Dente

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