We orchestrated a vibrant global multichannel campaign to spotlight Speedo's esteemed roster of sponsored athletes, coinciding with the excitement of the 2016 Rio Olympics. Photography was meticulously curated and art directed on location in Montenegro, featuring 27 of the brand's esteemed global Olympic athletes, including renowned swimmers such as Jazmin Carlin (UK), Florent Manaudou (France), and Missy Franklin (USA).

Utilizing the captivating shots from the shoot, we crafted a dynamic and engaging global multichannel campaign that captured the essence of Brazil's spirit. This cohesive approach seamlessly integrated with the excitement surrounding the Rio Olympics. Our campaign included a striking global window display adorned with hanging pearlescent-colored acrylics, compelling social media content, and an impactful viral video, all meticulously designed to promote the campaign's message.